The Howl Issue #3

I hope everyone had a great Thanksgiving andeffective communication is critical. It is of
looking forward to an even better Christmas. Iparamount importance that employees are
personally am now getting into the Christmasrecognized as the true reason for success. Family
spirit after spending all day Saturday and most ofissues must not penetrate the business
Sunday putting up the lights outside and helpingenvironment. Holding family business meetings, off
decorate the tree. As this year comes to an endsite, on a regular basis is highly
and we celebrate the holiday season, most of usrecommended.These meetings should be used to
have a lot to be thankful for. I know I count myair feelings, check boundaries and clarify roles and
blessings everyday and look for opportunities toresponsibilities as they are being played out. The
reach out to others that may need help, supportPresident must keep his finger on the pulse of the
or encouragement. Have a wonderful holidaycompany culture and environment. Family
season and a prosperous New Year. Reach out tomembers must be challenged as issues arise that
someone.If you missed Issues #1 & 2, e-mail: forare detrimental to the long term success of the
copies of these issues.This month's issue contains:-company. Some companies create a "Code of
The Housing Bubble --- Is It Finally Ready toConduct" just for this reason. Regular confidential
Burst?"- First in a series on "The Challenges Facingemployee surveys are also a useful tool in this
Family Owned Businesses"--- How can you turnregard. (E-mail for a complimentary copy of "A
over your business to your children withoutGuide to Leadership Succession in the Family
creating chaos?- Kids and Guns- 15 RevealingBusiness")It's your company, it's your legacy and
Questions To Ask A New Sales Candidate- Clientwhen all the cards are played it is still ultimately
Corner --- "My Kids Can't Cut It"The Housingyour decision. Listen to your employees, listen to
Bubble --- Is It Finally Ready to Burst? ----your executive team, get some outside advice
Economists have been predicting the burst of theand then ----- trust your instincts as a professional
bubble for the past five years. Every year theybusiness person. Remember, you can always sell
have been wrong. 2005 was supposed to be thethe business or bring in an outsider as
year when things really started to slow down._______________Kids and Guns ------ I'm
Low and behold, 2005 was another banner year.probably going to get a lot of negative feedback
Those in the building supply business are sittingabout this but so be it. Just prior to sitting down
around smiling as they count the profits. I am notfor Thanksgiving dinner I was reading the local
an economist, thank God, but maybe, just maybenewspaper and came across an article titled, "How
the economists are going to finally be right asyoung is too young to hunt?" The newspaper had
some signs are beginning to show that maya picture of a young boy, 6 years old holding a
indicate a slow down in the housing boom. And of.223 caliber rifle with a scope. He was all dressed
course, the auto industries problems, specificallyup in camouflage gear. The article talked about
General Motors with their recent layoffs and plantthis young boy killing his first deer when he was
closure announcements just adds strength to thisfive years old with one shot from his .223 caliber
conjecture. What's the old saying? "So goesrifle. The boy himself was excited as he talked to
General Motors, so goes the economy."Sales ofthe reporter."I shot it right behind the front
existing homes fell almost 3% in October and theshoulder. Dropped it right in its tracks," the boy
decline could have been higher except for thesaid. This boy of six stands 4 feet tall and weighs
demand created by the surge of Hurricanes,50 pounds. He's a good student that earned an
especially Katrina. The level of unsold homes inaward for responsibility in kindergarten that year.
October was at its highest peak in nineteen years.KINDERGARTEN!But he'd rather be hunting. "I like
Some of this may be attributed to the fact thatit," he said. "Shooting a gun and shooting at the
prices have risen at a pace not seen in twentyanimals and killing them."The article went on to
five years. A chief real estate economist stated;talk about an eight year old girl that made
"The housing boom has likely passed its peak. (Weheadlines last month by shooting the first black
have heard this before) The boom is windingbear of the season. This was in Maryland and
down. I expect continued softening in housing."there is no minimum age limit for hunting. You
(David Lereah, chief economist forhave to be sixteen or eighteen in most states to
Realtors.)Economists also predict that the buildupdrive a car but you can shoot a .223 caliber rifle
of unsold homes across the nation would dampenwith a scope at 5 years old. Now, I have to say
the surge in prices that saw 69 cities reportthat although I am not a hunter, I am not
double digit price increases this summer comparedopposed to hunting. I am also not opposed to
with third quarter 2004. Another prediction is anguns. I own one myself. After all, it's legal to carry
additional ½ point increase in interest ratesa concealed weapon in Florida (It's a matter of
by June of 2006 which could create a slow downstate pride that we return fire in a drive by!) But,
in price increases to about 5% next year.InI do shudder when I think about a five or six
reference to new construction, it also has shownyear old in the woods with a .223 caliber weapon,
signs that the bubble may be ready to burst.even if they are with their Father who may be an
Housing construction and new building permitsexpert hunter. A .223 caliber rifle can kill someone
were down sharply in October. The Commerceor something a mile away. Beyond that, how do
Department reports that construction of newwe determine that the maturity level and the
homes and apartments fell by almost 6%, whichresponsibility level of a six year old are such that
was the biggest decline in seven months.what is learned about weapons in the woods
Applications for new building permits fell almoststays in the woods when that child begins to
7%, which is the biggest decline in six years.mature?Yes, the federal government spent a lot
Nariman Behravesh, another expert chiefof money on a study that said, "Guns do not turn
economist stated, "We are likely to see a steadychildren into criminals." This study concluded the
downward trend in housing activity over the nextbest way to reduce firearm related violence is to
few months. Mortgage rates are at the highestbuy them a gun and teach them how to use it
level seen in more than two years." Nationalresponsibly. Give me a Break!Let's not forget,
Association of Home Builders said a new surveyguns are unregulated consumer products. In
showed builder optimism fell in November, theTexas guns are said to kill six children and
largest amount since the September 11thteenagers every week of every school year. I
terrorist's attacks.So, is the bubble ready topersonally believe that guns and kids are a volatile
burst? Many economists seem to thinks so.combination. Between 1996 and 2000, 1,541
However, the statistics cited have been cited inchildren died in Texas from gun violence and for
the past. The predictions of a bubble burst haveevery child that died, four others went to the
been reported in the past. On the other hand,emergency room for gun related injury. Six out
some economists disagree at least partially. Davidof ten child suicides are completed using guns. And
Seiders, chief economist for home builders statedthis is just in Texas.To close my RANT and
that he believed that sales of both new andOUTRAGE about a five year old with a .223
existing homes, while still setting records for acaliber rifle, I want to site a project called the
fifth consecutive year in 2005, will only see a"Lion & Lamb Links". This was a study that asked
small 5% decline in 2006. This would represent athe question, "What do you think your
very soft landing (5% is not much considering thepre-schooler would do if he or she found a real
growth we have experienced over the past fivegun---- after repeatedly warned NOT to touch a
years). Do they really know? Who knows? Maybegun." The results of this project are shocking.First
that's why Roosevelt said he would only deal witha police officer was brought into a class of 60
"One Armed Economists." So they couldn't say,children. His message was clear and precise. "Don't
"On the other hand"...Be cautious in 2006. Don'ttouch guns --- they are deadly and dangerous. If
panic but don't bet the farm. Initiate a contingencyyou see a gun, leave the area. Tell an adult." The
planning process. If you don't need the plan inchildren were asked to repeat his words and they
2006, so what, sooner or later the economistscould answer his questions. They were later left
might get it right and that contingency plan thatalone with disarmed guns and the majority of the
you have tucked away will becomechildren picked them up and shot everything in
_______________First In A Series On Familysight. This was reported by Hardy in a NY Times
Owned Businesses------ In 2006 we will try toeditorial.The second study with a different group
cover many of the issues and challenges in "Theof children lasted five days. The children were
Howl" that face privately held family ownedinstructed on how to make good choices, how to
businesses.resist peer pressure and how to distinguish toys
Every family owned business faces difficultfrom dangerous objects, guns. The results were
challenges. Readers are encouraged to e-mail withthe same. When left alone the children began
comments, questions and topics for discussionplaying with the guns just as group one did. Most
related to the challenges faced by family ownedof the six year olds could tell the difference
businesses.How can you turn the business over tobetween the toy guns and the real guns but they
your children without creating chaos--- This isplayed with them anyway.Ask yourself, would
probably the toughest question any businessyour kid play with a gun, even if you trained him
owner that has family working in the business willin the woods to hunt? Does your six year old
ever face. However, the answer is simple. Thehave the maturity to handle the knowledge about
answer is..... It depends. It depends on how wellsomething as deadly as a gun?I apologize in
you (the owner) have prepared yourself and youradvance to my gun distributor friends. But I've
child for this transition. Have you planned this out?got to say, I would be awful nervous hunting in
Has your successor been trained, developed andthe woods knowing there were 5, 6, 7 & 8 year
prepared for the transition? This is pretty easy ifolds in those woods with loaded rifles. In fact, you
you only have one child in the business and hewon't catch me near the woods during hunting
she just happens to be the next Jack Welch of__15 Revealing Questions To Ask A New Sales
wholesale distribution. This child has workedCandidate1. Tell me about why you want to
outside the business for someone else for asucceed at sales.2. Where does your sales passion
minimum of five years. They have completedcome from?3. What is the last sales book you
their MBA and they worked their way up in yourread?4. Tell me about the last book you've read
organization starting in operations or customeron creativity.5. Tell me about the biggest sale you
service. They don't walk around with their silverever made.6. What was the biggest reason you
spoon visible and they don't wear their family titlegot it?7. Tell me about the biggest sale you lost.8.
on their sleeve. "Piece of Cake!"Let's faceWhat do you say when a prospect says, "I want
Reality--- That scenario, although it certainly doesto think it over"?9. What do you say when a
exist, is the exception and not the rule. In mostprospect says, "I'm satisfied with my present
cases privately held businesses generally havesupplier"?10. What do you say when a prospect
several family members working in the business.says, "Your price is too high"?11. How often do
When the president has more than one child inyou listen to or read personal development
the business, things start to get moreinformation?12. When did you attend your last
complicated. Before we dive into that challenge,seminar?13. How do you improve your
"How do we select the next President?" let'spresentation skills?14. What is your most creative
review a few statistics.- Family business is theapproach to follow-up?15. Give me your
driving force behind the US economy providing30-second personal commercial. Your elevator
over 50% of our employment- 59% of familyspeech.These are just a few examples to get
owned businesses have only 1 or 2 owners- 25%you started in the
of family owned businesses surveyed in 2004_______________Client CornerRickI just
stated they would seek non family memberturned 70 years old. I am ready to turn over the
CEO's for succession- Key areas that familyreigns of my company to one of my three sons.
owned businesses seek advice and counsel onI own a ____parts distributor with revenues that
include:--- Strategic Planning--- Organizationalshould exceed $48 million by year end 2005. All
Design--- Operational Effectiveness--- Leadershipthree have worked in the business for the past
Development--- Succession Issues---15 years. I don't want to sell and I really want one
Compensation--- Sales Effectiveness--- Riskof my sons to carry on the family legacy. My
ManagementNow, how do you decide on whoproblem --- I don't know which son to hand the
should be the next President? If you are not onePresidency to. I hired a consultant to do an
of the lucky few described in the opening scenarioassessment to help me make a decision. The
and you have multiple family members working inconsultants, after doing a battery of tests and
the business, your stress level is already at a highinterviews determined that my current Vice
point. First, many if not all family membersPresident of sales is the only internal candidate
working in the business have feelings ofthat is qualified to take over as President. This
entitlement to some degree. This is generally truegentleman has been with me for 25 years, he's a
of at least one if not all of the president's kids.great guy, and I have no doubt that he can do
Choosing the next president becomes even morethe job but he is not one of my sons. To
difficult if the children have used their name as acomplicate matters even more, the son that I
title instead of the actual title of the job functionwas leaning towards handing the Presidency to
they performed and the position they hold in thegot the worst rating of anybody on the 360
company (This is often unintentional and somedegree review. In fact, the consultant privately
kids don't even realize it). This difficulty increasesadvised me that I should consider getting this son
exponentially if none of the kids haveout of the business before my transition into
demonstrated a high level of competence,retirement. They also advised that one of my
respect for all employees, leadership skills thattwo remaining sons may be able to step it up and
pattern the servant style and at least sometake over the reins in three to five years. He is
promise of potential to fill the president's45 years old now. I can't wait that long to retire.
shoes.Although the majority of parents wouldWhat do you recommend?George ------ Mid
prefer that their children take over the businessWestDear George:You are facing quite a dilemma.
and carry on the family legacy, this is not alwaysObviously, the easy answer is to sell the business.
the best option available. I know it is difficult forHowever, I take it from the passion in your
any parent to admit that their child may notmemo that you will not consider that option. At
possess the skill sets necessary to take over as45 years old your son should be ready to take
President of the company. However, that situationover as president now. If he is not ready now,
actually does exist in many familychances are not great that he will be ready in 3
businesses.What are the options if Junior isn'tto 5 years. You haven't done a very good job as
ready? --- The first two questions to ask yourselfhis coach and mentor. That being said, if you are
are: "Will Junior ever be ready?" "Does Junior haveadamant about one of your sons taking over the
the ability to learn how to become President?"Asbusiness you might want to consider this scenario.
difficult as it is to accept, your answers to theseAppoint your VP of sales as your successor with
questions alone are not good enough. If you havethe understanding that one of his primary
a Board of Directors, you should solicit their inputresponsibilities is to develop your son to take over
and recommendations. Hire a Human Resourcethe company in three years. Make sure that you
Consultant to do an assessment of not only Juniorare generous to this VP in constructing a contract
but other executives in your organization thatthat makes him well if something happens to you
may be qualified for the Presidency. Conduct 360and your sons decide to throw him off the bus. If
degree reviews to get input from peers andyour son doesn't develop enough to really run the
subordinates. Precisely define the Presidents rolecompany in three years, you might consider
and responsibilities and match these requirementsleaving your former VP of sales in the role of
to Junior's skill sets. If you don't have a board,President and appoint your son CEO. He could be
create one before the transition. Include thethe outside face for the company, carryon the
following action items as part of the transitionfamily name but have your President run the
plan:- Create a development transition trainingbusiness on a day to day basis. This assumes that
program for the new President (This should beyour son is willing to play that role and supports
designed as an internship)- Clearly define thethe President in his day to day role. It is not the
former Presidents role after the transition. Will heideal solution but it is an option that can be
remain and come into the office? Will he becomeconsidered. However, be very cautious in
Chairman of the Board? What responsibilities willdetermining what your sons are willing to accept
the former President retain?- Manage theand how they will react. A family legacy means
expectations of other family members. Do notnothing if the business goes down the tubes due
allow family tension to create tension in theto internal strife caused by intolerable family
business. This could lead to employees takingissues. This is a short answer that requires a lot
sides.- Use your attorney to cover all legal issues-more discussion.Good Luck and let me know how
Create a real Board of DirectorsThe Familythings progress.Rick E-mail for prior issues of The
business can be complex--- The family businessHowl. Dr. Rick Johnson () is the founder of CEO
structure can be complex and confusing. This isStrategist LLC. an experienced based firm
especially true when numerous family membersspecializing in leadership and the creation of
work in the business. The business is composedcompetitive advantage. Rick received an MBA
of interdependent relationships between functionsfrom Keller Graduate School in Chicago, Illinois and
and people that depend on the ability to worka Bachelor's degree in Operations Management
toward common objectives. A family ownedfrom Capital University, Columbus Ohio. Rick
business with multiple family members has twicecompleted his dissertation on Strategic Leadership
as many opportunities for mistakes, resentmentsand received his Ph.D.
and complacency. Teamwork is essential and