| What are you interested in? We all have a | | | | new technology and absorbing the knowledge |
| passion for something. So, what is your | | | | that goes along with it.To succeed today you |
| passion?Are you actively seeking information | | | | need to specialize in a niche market.Let me |
| about your passion? Knowledge, providing it | | | | ask you a question. Let's assume that you |
| is correct knowledge, will increase your | | | | have created a new and exciting product. You |
| power.In this century there is an increasing | | | | want to patent it to protect your rights. |
| demand for experts in so many fields. | | | | Would you go to any old lawyer or would you |
| Everything is becoming more and more | | | | seek out a specialist Patent Attorney?Let's |
| specialized.Let me give you an example. At | | | | say you required a knee reconstruction. Would |
| the turn of the 19th Century, all you needed | | | | you ask a normal doctor to perform the |
| to do to be an Accountant was to be good with | | | | surgery or would you seek out a surgeon who |
| numbers and undertake some training with | | | | specializes in this form of re-constructive |
| other accountants. Later, formal | | | | surgery? You want the best surgeon, don't |
| qualifications were required. It consisted of | | | | you?One more example. If you owned a Nissan |
| a special course called a Diploma where up to | | | | motor vehicle, would you prefer to take it to |
| a dozen specific subjects had to be | | | | a Nissan specialist mechanic? Or would you |
| studied.As technology increased and finance, | | | | entrust the repairs to a general mechanic |
| book-keeping and taxation became increasingly | | | | whose workshop is full of clapped-out old |
| more complex, more subjects were required to | | | | bombs.Finally, don't be fooled into thinking |
| be undertaken, presently around three dozen. | | | | that you don't need to keep learning. We all |
| The Diploma was replaced with a | | | | need to learn on a continuing basis. To |
| Degree.Accountants can specialize in general | | | | achieve more we have to know more. We don't |
| accounting, management accounting, taxation | | | | necessarily have to do more but that helps |
| accounting and other specific areas. | | | | too. Some people get a couple of years of |
| Employers pay much more for specific talents | | | | experience, repeat that experience for twenty |
| and qualifications than they do for general | | | | years then think that they have twenty years |
| labour.So, are you seeking knowledge in your | | | | of experience. Wrong. They still have only |
| chosen field? Are you updating your knowledge | | | | two years of experience that they have |
| platform on a regular basis? If you are not | | | | repeated ten times. There is a big |
| then you are almost certainly going | | | | difference.What are you doing to become a |
| backwards. This means that you will be | | | | specialist? |
| rapidly overtaken by others who are embracing | | | | |