| What are you interested in? We all have a passion | | | | embracing new technology and absorbing the |
| for something. So, what is your passion?Are you | | | | knowledge that goes along with it.To succeed |
| actively seeking information about your passion? | | | | today you need to specialize in a niche market.Let |
| Knowledge, providing it is correct knowledge, will | | | | me ask you a question. Let's assume that you |
| increase your power.In this century there is an | | | | have created a new and exciting product. You |
| increasing demand for experts in so many fields. | | | | want to patent it to protect your rights. Would |
| Everything is becoming more and more | | | | you go to any old lawyer or would you seek out |
| specialized.Let me give you an example. At the | | | | a specialist Patent Attorney?Let's say you |
| turn of the 19th Century, all you needed to do to | | | | required a knee reconstruction. Would you ask a |
| be an Accountant was to be good with numbers | | | | normal doctor to perform the surgery or would |
| and undertake some training with other | | | | you seek out a surgeon who specializes in this |
| accountants. Later, formal qualifications were | | | | form of re-constructive surgery? You want the |
| required. It consisted of a special course called a | | | | best surgeon, don't you?One more example. If |
| Diploma where up to a dozen specific subjects | | | | you owned a Nissan motor vehicle, would you |
| had to be studied.As technology increased and | | | | prefer to take it to a Nissan specialist mechanic? |
| finance, book-keeping and taxation became | | | | Or would you entrust the repairs to a general |
| increasingly more complex, more subjects were | | | | mechanic whose workshop is full of clapped-out |
| required to be undertaken, presently around three | | | | old bombs.Finally, don't be fooled into thinking that |
| dozen. The Diploma was replaced with a | | | | you don't need to keep learning. We all need to |
| Degree.Accountants can specialize in general | | | | learn on a continuing basis. To achieve more we |
| accounting, management accounting, taxation | | | | have to know more. We don't necessarily have to |
| accounting and other specific areas. Employers | | | | do more but that helps too. Some people get a |
| pay much more for specific talents and | | | | couple of years of experience, repeat that |
| qualifications than they do for general labour.So, | | | | experience for twenty years then think that they |
| are you seeking knowledge in your chosen field? | | | | have twenty years of experience. Wrong. They |
| Are you updating your knowledge platform on a | | | | still have only two years of experience that they |
| regular basis? If you are not then you are almost | | | | have repeated ten times. There is a big |
| certainly going backwards. This means that you | | | | difference.What are you doing to become a |
| will be rapidly overtaken by others who are | | | | specialist? |