Selling Through Entrepreneurial and Social Networks

Regis Philbin told a story of his continuingminutes and concluded with Regis giving a great
relationship over a period of years with a Newplug for Caruso's company on the air. That warm
York City cop, Thomas Caruso. While on his beat,story and free publicity likely produced a number
Caruso would frequently accompany Philbin as heof new prospects for Noble Security. Such is the
walked to a gym several blocks away, sharingpower of social and business networking,
warm conversation. Philbin, of course, would tellconnections and personal relationships. Granted,
countless stories of Notre Dame from histhis unique relationship provided the opportunity to
experiences and Curoso, thoroughly enjoyingreceive national exposure, but the same result
them, would get caught up in the experiences.can be experienced by most of us in our
Philbin, shocked to discover that Caruso had nevernetworking efforts, although it may rake a little
been to the Indiana campus, arranged for a triplonger if we lack that prime-time connection.
for the two of them which they thoroughlyThe remarkable principle of Six Degrees of
enjoyed. In fact, so much so that they did it againSeparation states that we are all related
and remain friends to this day!somehow within six iterations. Since that is true,
Philbin described seeing his friend every so oftenour very relationships will eventually provide the
and just yesterday enjoyed lunch together. Regisexposure we desire. It's not so much who you
was again shocked to discover that Caruso, nowknow directly, but rather who you know who
retired from the force, was president of his ownknows who you need to know! Again, as in so
security company. What a security company it is!many endeavors worth pursuing, the key is
Regis was totally surprised to discover just howpersistence. Take action. Get your compelling
successful this cop/entrepreneur had become.message out to as many people as possible on a
Kelly was quick to point out that it wascontinuous basis, and as they share it with others,
undoubtedly his affiliation with Notre Dame thatyour goals will be met. Harvey Mackay and Mark
made the difference with his success!Victor Hansen built their empires on the back of
Caruso transferred his police career experiencetheir Rolodex. They realized that the resources
and relationships with other like-minded,and people they needed to accomplish their goals
outstanding officers into a growing, profitablewere close by.
business concept. It's always gratifying to hear ofThe lesson here is to make certain that everyone
entrepreneurial success, especially among theyou know is aware of what you do and what
heroes of New York's Finest! Caruso sells safetyyour expertise is. Taken a step further, inform
and peace of mind to celebrities who desireyour friends of your goals ask them for their
protection.contacts that may help you. The resources you
Regis and Kelly openly discussed the story ofneed are there, you simply need to connect the
Regis' relationship with Tom Caruso for severaldots.