How to Write Great Articles Every Time - Even If You Hate Writing

One of the most important aspects of anywriting a great article.
business venture, whether it's selling books orWhen I though to write this piece, I looked around
auto parts, is building a database of yourfor a common problem. I've noticed that many
customers and potential customers. The mostonline business operators really hate to write.
popular method to achieve this is by offering aThese are people who can apply lots of proven
newsletter or eZine that visitors to your site canmethods when it comes to site design, product
subscribe to for free. The problem many onlinedevelopment and promotion, but many of them
business operators face is, they don't feel theywould rather visit the All Night Root Canal Clinic
can write worth spit.than write. So I first identify a problem.
In this article I'm going to walk you through aIn my opening I talk a little about the difficulty and
process using a proven template, that will allowstate how I'm going to fix it. (Tell 'em you're going
you to create outstanding eZine articles.to tell 'em) Are there problems in your field? If
There's an old formula in the public speaking andthere aren't, shoot me an email quick - I'm in the
writing arena that, if followed, virtually guaranteeswrong business. There are problems in any
a great presentation or written piece. All you'veworthwhile venture. Problems provide the
got to do is stick to the formula. This is it:opportunities to prosper. Once you've identified an
issue, write from the heart about the solution.
1. Tell 'em your going to tell 'em.That's what I'm doing now. If you're concerned
2. Tell 'em.with grammar and spelling, get yourself a word
3. Tell 'em you've told 'em.processing program that will point out any
That's the formula or template, if you will. Noticemistakes. I've been fond of Word for years.
how I began this article. I talked about a problemThe truth is though, when you write with passion
facing many online marketers - writing eZineand from the heart about something, people will
articles. In the second paragraph I told you what Ioften forgive tiny glitches in your prose. They're
was going to tell you, which is, how to solve themuch more interested in the WIIFM (What's in it
problem. Now, I'm explaining the technique. Thefor me) aspect of your article. Then, after you've
formula always works.explained the solution, take the time to tie it all
Let's talk a little about what it takes to write atogether and, you're done. Simple.
good article. To do this I'm going to make a bigSo let's take a look at what we've learned:
assumption. That is, that you know something
about what you're doing or selling online - and that1. Define a problem or a situation of interest to
you have, at least a bit of passion for it.your audience.
With genuine enthusiasm behind you, it will actually2. Explain to your audience what you're going to
be easy to write something of interest and valuediscuss and how it will help them using the "Tell
to your customers and visitors. All you've got to'em" template.
do is come up with a topic and apply the formula.3. Discuss it - in other words, download your info.
Now, if your interest in Web marketing is4. Writing with passion about a topic you're
motivated only by the chance of making a quickknowledgeable about is easy when you have a
buck, and you have little or no interest in whatformula or template and follow it.
you're doing outside of the money aspect, I'mIf you follow these simple guidelines you'll find that
afraid I can't help. Sorry, that's the cold truth. Ifwith a little practice and some patience you'll be
you find you fall into this category, my adviceturning out copy like the pros. Who knows, you
would be to take some time and find yourmay even find that you like it.
passion. Okay, having said that, let's get back to